How to Increase your E-Retail Site Speed
In today’s world, electronic retailing has become common due to the large market for goods and services on the internet. The success or failure of an e retail site will depend upon the speed of the page to load since potential customers will go to another e-retail shop if your site takes more time to load content. Here are some few tips that will help your website to load faster to maintain existing customers and attract potential visitors.
Using pictures and videos will give your site a fresh look, but they will increase the time that your site takes to respond. So opt to lessen some high-resolution images and videos on your website for your customers to experience short response time. However, if reducing the size of images and videos is not an option, invest in a delivery network system that will be able to manage short responses despite the high-resolution content.
Another important tip is to use efficient coding in order to reduce the number of HTTP requests that your site makes. Opt for HTTP redirect service that directs mobile phone users to your responsive page without redirecting them when trying to open complex pages. Therefore, optimizing your website for mobile devices will ensure fast and reliable service and as a result, increase your sales. Additionaly, if your site loads quickly, you will not only increase your sales but also your SEO rankings.
Verify the performance of your website on different load levels to ensure its availability thereby building your reputation. For instance, do a test performance on your site when the traffic is standard as well as after and during peak season to make sure that your site is performing well. Alternatively, you can talk to a specialized monitoring service to guide you efficient ways of increasing your e-retail speed and reduce traffic.
Additionally, be consistent with content on each page of the website so that the visitor doesn’t get confused while browsing through the pages. Also, make sure that your site is well organized by ensuring that you create menu and footers that will consistently appear in all the pages. You should organize your e-retail website based on individual images, style sheets, use of a low number of components as well as scripts on each page. This will make it easier for a new consumer to browse your site and may actually make a purchase.
Don’t give your visitors links that are invalid or take forever to load since chances are; they will leave your site and open the next available site. By using a custom 404 page that contains your header and footer, potential customer will be able to continue browsing through your pages.