A web marketing specialist will often have to answer two questions: how can a person increase the traffic of their website and what is the best strategy between natural and paid SEO? SEO Marin is designed to handle organic SEO in a way that optimizes each site to its fullest. This article will present the advantages and disadvantages of organic SEO when compared to paid SEO (like Google AdWords).
The Benefits of SEO
SEO is designed to help sites rank better on a search engine. The main advantage is the fact that websites can occupy several positions inside search engines, unlike paid SEO that only allows one position per advertiser. By taking several places in Google’s natural results, websites significantly increase its chances of getting a good click-through rate and, therefore, viable traffic.
Think about optimizing your content for optimal results because getting more qualified traffic is the main point of an SEO campaign. The second significant advantage is that it has better conversion rates than paid SEO (which, in a sense, is perfectly logical). Because anyone can pay to appear at the top of search results, anyone can position themselves for just about any query.
The main disadvantage that most people do not understand is that organic and inorganic SEO options do not provide the same results at the same time. Yes, a website can use pay-per-click ads to increase their visibility faster, but at what costs? Would that same website be better suited to try organic SEO first?
Most folks pick one choice over the other for one reason: the time it takes to get results. While it takes only a few hours (when done correctly) to build Google AdWords campaigns and see their website atop the search results, it usually takes several months to appear on the front page if the website is using a targeted keywords campaigns. It is, therefore, necessary to have plenty of patience and not depend immediately on the amount of website traffic received.
The wait most websites go through can be agonizing. Natural SEO is a long-term strategy that requires rigor and regular monitoring to avoid wasting time on overly competitive queries or generating unqualified traffic.